The raising of financing consists in seeking investors or institutions likely to invest in the capital of a company, with predefined exit conditions. This method of financing mainly concerns innovative companies and startups with high development potential. The objective for investors is to realize a strong capital gain when reselling their securities. Fundraising can take place:

  • During project initiation (seed capital), the launch of a new service or product. The amounts are generally not very large and the investors concerned are mainly business angels,

  • During the development of the activity (capital development) to recruit teams, improve the offer, communicate, etc. The amounts are larger and investment funds may be interested in the project.